For the past three years, I’ve been an Art Director at TBWA\Ireland, where I’ve had the privilege of shaping visual stories for a diverse range of brands. 

With a BA (Hons) in Visual Communication from National College of Art & Design, NCAD, I’ve built a versatile portfolio that covers everything from national health and public awareness campaigns to global food and beverage brands, sports, telecommunications, tourism, and the non-profit sector.

After office hours, I’m the face behind Another Poxy Sarah. Since 2020, I’ve been documenting the chaos and charm of Irish life through illustration. Whether it’s iconic Dublin moments, niche memes, or the specific nostalgia of a 90s childhood, my side hustle keeps me connected to the culture that moves people.

I’m a firm believer that great design should resonate—whether it’s a campaign for a national brand or a greeting card that hits home. Ideally, it does both.

I’m driven by work that feels human, looks sharp, and captures the bits of Irish culture that usually go unsaid.